It was during the off season. I was attending the GTA Unilock contractor meeting when they told us. Unilock would be increasing their advertising efforts this year. Fantastic, is what I said to myself. I than had to ask, what exactly will they be doing different? My territory manager, Rob, told me that Unilock would be advertising in LCBO's Food and Drink magazine. In the Spring 2011 edition on page 151 there it was. The Unilock ad. What really threw me for a loop was their ad in the early summer edition. Join Unilock for an evening of Wine and Design.